About the manufacturer

Fender

Fender is one of the most influential names in music history, shaping the sound of modern electric guitar since the 1950s. Founded by Leo Fender, the brand introduced legendary models like the Stratocaster, Telecaster, and Precision Bass—each becoming an icon in its own right. Known for their bright, articulate tone and smooth playability, Fender instruments have been embraced by artists across every genre, from blues and rock to punk and pop. Their amps, such as the Twin Reverb and Deluxe Reverb, are equally celebrated for their rich, clean tones and natural warmth. Fender remains a symbol of innovation and authenticity, inspiring generations of musicians worldwide.

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Baritone Guitar

A baritone guitar sits between a standard electric guitar and a bass, using a longer scale length and heavier strings to reach lower tunings with clarity and tension. It’s ideal for players who want deeper, heavier tones without losing the feel and expression of a guitar, making it popular in ambient, alternative, metal, and cinematic styles. Baritone guitars excel at tight, defined low notes, rich chord voicings, and expanded harmonic range, especially when standard guitars start to sound loose or muddy when tuned down. They’re also a great creative tool, encouraging different chord shapes, riff ideas, and songwriting approaches that sit in a unique space within a mix.

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Baritone Guitar

Electric Guitar

Jaguar

Originally introduced by Fender in the early 1960s, the Jaguar has become a cult classic among surf, indie, and alternative players. Its shorter 24-inch scale length gives a slinkier string feel and a punchy response, while the offset body offers supreme comfort. Known for its distinctive floating tremolo, unique switching system, and bright, cutting tone, the Jaguar is a favourite for musicians who like character, style, and a touch of rebellion in their sound.