About the manufacturer

ESP

ESP is a Japanese guitar and bass manufacturer founded in 1975, originally known as Electric Sound Products. The company is highly respected for its precision craftsmanship and powerful designs that appeal especially to rock and metal players. ESP offers a wide range of instruments, from its high-end Custom Shop models made in Japan and the USA to the more affordable LTD series aimed at everyday musicians. Known for their sleek looks, fast necks, and aggressive tone, ESP guitars are a popular choice for both professional performers and aspiring players across the UK.

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Electric Guitars

Electric guitars use magnetic pickups to convert string vibration into an electrical signal, allowing the sound to be shaped through amplifiers and effects. Key things to understand include body shape, pickup type, neck profile, scale length and bridge design, as these all affect tone, feel and sustain. They are used across almost every modern genre, from clean and expressive to high-gain and aggressive styles, making them one of the most versatile instruments available.

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Baritone

Baritone guitars are designed with a longer scale length than standard guitars, allowing them to be tuned lower while maintaining string tension and clarity. They typically sit between a standard guitar and a bass in pitch, producing a deeper, heavier sound without losing definition.

They are widely used in alternative, metal, ambient, and cinematic styles, as well as for modern rhythm work and textural playing. Baritone guitars offer tight low-end response and extended range, making them ideal for players who want lower tunings with improved note clarity and control.

Burst

A burst finish refers to a guitar finish where the colour gradually fades from a darker outer edge to a lighter centre. This technique highlights the natural grain of the wood while giving the instrument depth and visual character, making each guitar look slightly different.

Common on both electric and acoustic guitars, burst finishes range from classic sunburst styles to modern colour variations. They are popular because they combine a traditional look with a visually striking appearance that complements the shape and craftsmanship of the guitar.

Electric Guitar