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Fender Custom Shop

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Electric Guitars

Electric guitars use magnetic pickups to convert string vibration into an electrical signal, allowing the sound to be shaped through amplifiers and effects. Key things to understand include body shape, pickup type, neck profile, scale length and bridge design, as these all affect tone, feel and sustain. They are used across almost every modern genre, from clean and expressive to high-gain and aggressive styles, making them one of the most versatile instruments available.

Guitar

S Style Electric Guitars

S style electric guitars are known for their comfortable contours, versatile tones, and expressive playability. Typically featuring a double-cutaway body and a vibrato bridge, they offer easy access to higher frets and a naturally balanced feel whether standing or seated. Their pickup configurations often favour clarity and articulation, making them well suited to clean sounds, edge-of-breakup tones, and expressive lead playing, while still handling heavier styles with the right setup. S style guitars are valued for their responsiveness to touch and dynamics, making them a popular choice for players who want an instrument that feels fluid, familiar, and adaptable across a wide range of music.

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Stratocaster

The Fender Strat – Stratocaster is one of the most iconic electric guitars ever made, celebrated for its sleek design, versatility, and instantly recognisable tone. Introduced in 1954, its contoured double-cutaway body, three single-coil pickups, and tremolo bridge set a new standard for comfort and sound flexibility. The Strat’s bright, expressive voice has defined countless genres, from blues and surf rock to funk and modern pop. Played by legends like Jimi Hendrix, Eric Clapton, and David Gilmour, the Stratocaster remains a symbol of creativity and innovation, offering players endless tonal possibilities and a timeless feel that continues to inspire generations.