Sire S7 New Gen Electric Guitar in Black Swirl

£679.00

The Sire S7 New Gen in Black Swirl takes the classic S-style blueprint and brings it firmly into the modern era. With a fast, comfortable neck, stainless steel frets and a newly voiced Larry Carlton pickup set, it is built for players who want slick playability, rock-solid tuning and a wide palette of tones in […]

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Description

The Sire S7 New Gen in Black Swirl takes the classic S-style blueprint and brings it firmly into the modern era. With a fast, comfortable neck, stainless steel frets and a newly voiced Larry Carlton pickup set, it is built for players who want slick playability, rock-solid tuning and a wide palette of tones in one seriously eye-catching guitar.
Under the striking Black Swirl finish you will find a resonant North American alder body, a compound radius fingerboard with rolled edges, and premium hardware including a modern 2-post tremolo and locking tuners. Whether you are covering a full set on stage or tracking in the studio, the S7 New Gen is designed to stay in tune, feel effortless under the fingers and respond musically to every touch.

Modern S-style Performance
The S7 New Gen keeps the familiar S-style silhouette but upgrades it with thoughtful player-focused details. The North American alder body delivers a balanced, versatile acoustic tone that works for everything from glassy cleans to driven rock sounds, while the comfortable contouring and light weight make long rehearsals and gigs far less tiring.

Fast, Comfortable Neck
A C-shape hard maple neck with a 25.5 inch scale length feels instantly at home for most players, offering enough depth for support without getting in the way of fast runs and complex chords. The Edgeless rolled fretboard edges and compound 9.5 to 14 inch radius give you an easy, relaxed feel for rhythm work lower down the neck and a flatter surface for clean bends and vibrato higher up.

Refined Larry Carlton Electronics
The Sire LC Super ST pickup set has been newly tuned for the S7 New Gen, giving you a refined, musical response across all five switch positions. From bright, articulate single coil-style tones to fuller, more powerful sounds, the S7 can cover funk, blues, pop, rock and more with ease, all controlled simply via a 5-way lever switch, master volume and tone.

Road-ready Hardware
Premium hardware ensures the S7 New Gen performs reliably night after night. The Sire modern 2-post tremolo bridge offers smooth pitch modulation and solid return to pitch, while the Sire premium locking tuners make string changes quick and help keep tuning stable through bends and tremolo use. Stainless steel frets resist wear, so your setup and feel stay consistent for far longer.

Key Features
North American Alder Body – A classic tonewood choice that delivers a balanced, versatile sound with clear mids and tight lows. This makes the S7 New Gen equally at home in clean, ambient styles and more driven rock or fusion settings.
Compound Radius, Edgeless Fingerboard – The 9.5 to 14 inch compound radius and rolled Edgeless fretboard edges provide a smooth, broken in feel. Chords feel natural and comfortable near the nut, while soloing higher up the neck feels fast and controlled with effortless string bending.
Sire LC Super ST Pickup Set – The newly tuned Larry Carlton pickup set offers a wide range of usable tones from a simple control layout. You can move from crisp, cutting rhythm sounds to warm, singing lead tones just by changing pickup positions and working the volume and tone controls.
Stainless Frets and Locking Hardware – Medium jumbo stainless steel frets provide a smooth feel and exceptional durability, helping your guitar play like new for longer. Combined with the Sire modern tremolo and premium locking tuners, you get stable tuning and a dependable playing experience.
SpecificationsBody

Body Material: North American Alder
Body Shape: Sire S-style Shape
Colour: Black Swirl (BK)

Neck

Neck Material: Hard Maple
Neck Shape: C-shape
Scale Length: 25.5 inch
Fingerboard Material: Rosewood
Fingerboard Edges: Edgeless Rolled Fretboard Edges
Fingerboard Radius: 9.5 to 14 inch Compound Radius
Frets: 2.7 mm Medium Jumbo, 22 Stainless Frets
String Nut: Graphtech Tusq XL
Nut Width: 42 mm
Inlays: Luminlay Dot
Neck Joint: Four Bolts Steel Plate

Electronics

Pickups: Sire LC Super ST Pickup Set
Controls: Volume…

About the manufacturer

Sire

Sire has quickly earned a reputation for delivering high-quality instruments that combine professional performance with exceptional value. Best known for its collaboration with legendary bassist Marcus Miller, the brand focuses on precision engineering, smooth playability, and tonal versatility. Sire’s basses and guitars feature premium components like rolled fretboard edges, active preamps, and solid tonewoods that rival instruments costing far more. Designed to meet the needs of modern players across genres, Sire blends craftsmanship and innovation to make great tone accessible to everyone, from aspiring musicians to seasoned professionals seeking reliability without compromise.

More info about this Product

Electric Guitars

Electric guitars use magnetic pickups to convert string vibration into an electrical signal, allowing the sound to be shaped through amplifiers and effects. Key things to understand include body shape, pickup type, neck profile, scale length and bridge design, as these all affect tone, feel and sustain. They are used across almost every modern genre, from clean and expressive to high-gain and aggressive styles, making them one of the most versatile instruments available.

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