About the manufacturer

Squier

Squier is Fender’s sister brand, created to make the classic Fender sound and style accessible to everyone. Originally a string manufacturer acquired by Fender in the 1960s, Squier began producing affordable versions of iconic models like the Stratocaster, Telecaster, and Precision Bass in the early 1980s. Despite their lower price, Squier instruments are praised for their solid build, reliable performance, and authentic Fender feel. They’ve become a favourite among beginners, hobbyists, and even gigging musicians who appreciate great tone without the hefty price tag. Squier continues to deliver genuine Fender spirit for players at every level.

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Electric Guitars

Electric guitars use magnetic pickups to convert string vibration into an electrical signal, allowing the sound to be shaped through amplifiers and effects. Key things to understand include body shape, pickup type, neck profile, scale length and bridge design, as these all affect tone, feel and sustain. They are used across almost every modern genre, from clean and expressive to high-gain and aggressive styles, making them one of the most versatile instruments available.

Guitars

Guitars cover a wide range of instruments designed to suit different styles, techniques, and sounds, from acoustic and classical models to solid body, semi-hollow, and hollow electric designs. Factors like body shape, scale length, neck profile, string type, and pickups all influence how a guitar feels and responds, making each type suited to different players and musical approaches. Whether used for rhythm, lead, songwriting, or experimentation, guitars are expressive, versatile instruments that form the heart of countless genres and playing styles.

Solid Body Electric Guitars

Solid body electric guitars are built from a solid piece or pieces of wood, giving them excellent sustain, stability, and resistance to feedback at higher volumes. This construction makes them well suited to amplified playing across a wide range of styles, from clean and articulate tones to heavy, high-gain sounds. Their design allows pickups and hardware to play a major role in shaping tone, while the solid body provides a consistent, reliable feel. Solid body electric guitars are valued for their durability, versatility, and ability to perform confidently on stage and in the studio.

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Jazzmaster

The Fender Jazzmaster was designed in the late 1950s for jazz players but quickly found fame in surf, alternative, and indie rock. Its offset body offers great comfort when seated, while the unique floating tremolo and wide single-coil pickups create warm, chimey tones with plenty of character. The rhythm and lead circuit switching opens up a world of tonal options. Loved by players who like to stand out — from surf pioneers to shoegaze icons — the Jazzmaster is all about individuality and feel.

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