About the manufacturer

Squier

Squier is Fender’s sister brand, created to make the classic Fender sound and style accessible to everyone. Originally a string manufacturer acquired by Fender in the 1960s, Squier began producing affordable versions of iconic models like the Stratocaster, Telecaster, and Precision Bass in the early 1980s. Despite their lower price, Squier instruments are praised for their solid build, reliable performance, and authentic Fender feel. They’ve become a favourite among beginners, hobbyists, and even gigging musicians who appreciate great tone without the hefty price tag. Squier continues to deliver genuine Fender spirit for players at every level.

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Baritone Guitar

A baritone guitar sits between a standard electric guitar and a bass, using a longer scale length and heavier strings to reach lower tunings with clarity and tension. It’s ideal for players who want deeper, heavier tones without losing the feel and expression of a guitar, making it popular in ambient, alternative, metal, and cinematic styles. Baritone guitars excel at tight, defined low notes, rich chord voicings, and expanded harmonic range, especially when standard guitars start to sound loose or muddy when tuned down. They’re also a great creative tool, encouraging different chord shapes, riff ideas, and songwriting approaches that sit in a unique space within a mix.

Electric Guitars

Electric guitars use magnetic pickups to convert string vibration into an electrical signal, allowing the sound to be shaped through amplifiers and effects. Key things to understand include body shape, pickup type, neck profile, scale length and bridge design, as these all affect tone, feel and sustain. They are used across almost every modern genre, from clean and expressive to high-gain and aggressive styles, making them one of the most versatile instruments available.

Guitar

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Baritone Guitar

Electric Guitar

Jazzmaster

The Fender Jazzmaster was designed in the late 1950s for jazz players but quickly found fame in surf, alternative, and indie rock. Its offset body offers great comfort when seated, while the unique floating tremolo and wide single-coil pickups create warm, chimey tones with plenty of character. The rhythm and lead circuit switching opens up a world of tonal options. Loved by players who like to stand out — from surf pioneers to shoegaze icons — the Jazzmaster is all about individuality and feel.