About the manufacturer

Fender

Fender is one of the most influential names in music history, shaping the sound of modern electric guitar since the 1950s. Founded by Leo Fender, the brand introduced legendary models like the Stratocaster, Telecaster, and Precision Bass—each becoming an icon in its own right. Known for their bright, articulate tone and smooth playability, Fender instruments have been embraced by artists across every genre, from blues and rock to punk and pop. Their amps, such as the Twin Reverb and Deluxe Reverb, are equally celebrated for their rich, clean tones and natural warmth. Fender remains a symbol of innovation and authenticity, inspiring generations of musicians worldwide.

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Electric Guitars

Electric guitars use magnetic pickups to convert string vibration into an electrical signal, allowing the sound to be shaped through amplifiers and effects. Key things to understand include body shape, pickup type, neck profile, scale length and bridge design, as these all affect tone, feel and sustain. They are used across almost every modern genre, from clean and expressive to high-gain and aggressive styles, making them one of the most versatile instruments available.

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Mustang

The Fender Mustang made its debut in the mid-1960s as a student model but quickly earned cult status among punk, grunge, and indie players. Its short 24-inch scale makes it easy to play, while the offset body adds comfort and style. With its distinctive switching system, punchy single-coils, and lively tone, the Mustang delivers a raw, energetic sound that’s perfect for players who like to keep things simple and expressive. From Kurt Cobain to modern bedroom producers, the Mustang remains a symbol of effortless cool.

Natural

Natural guitars showcase the beauty of the wood itself, with finishes that highlight the grain, colour, and character of each piece. Favoured by players who appreciate simplicity and authenticity, natural finishes let the instrument’s craftsmanship and tonewoods speak for themselves. Whether it’s the warm glow of mahogany or the bright shimmer of maple, a natural guitar has a timeless, organic look that never goes out of style. These instruments often feel more connected to their acoustic roots, offering both visual elegance and a sense of purity that appeals to musicians across all genres.

Signature

Signature models are instruments or pieces of equipment developed in collaboration with a specific artist, built around their personal preferences, playing style, and sound. They are usually based on a proven design but include customised specifications such as pickups, electronics, hardware, finishes, or neck profiles chosen by the artist.

These models give players access to tones and features shaped by a particular musician while remaining practical for everyday use. Some signature instruments involve subtle refinements, while others are highly distinctive, appealing both to fans of the artist and to players who value the specific characteristics built into the design.