Squier is Fender’s sister brand, created to make the classic Fender sound and style accessible to everyone. Originally a string manufacturer acquired by Fender in the 1960s, Squier began producing affordable versions of iconic models like the Stratocaster, Telecaster, and Precision Bass in the early 1980s. Despite their lower price, Squier instruments are praised for their solid build, reliable performance, and authentic Fender feel. They’ve become a favourite among beginners, hobbyists, and even gigging musicians who appreciate great tone without the hefty price tag. Squier continues to deliver genuine Fender spirit for players at every level.
The Important stuff
12-String. Electric Guitars — Electric guitars have shaped modern music with their versatility, power, and endless creative potential. Using magnetic pickups to convert string vibrations into electrical signals, they allow players to explore a vast range of tones through amplifiers and effects. From the smooth blues of a hollow body to the roaring crunch of a solid-body rock machine, electric guitars adapt to every genre and playing style. With designs from iconic makers like Fender, Gibson, and PRS, they remain the driving force behind rock, metal, jazz, and pop. Whether performing live or recording in the studio, electric guitars continue to inspire innovation and self-expression for musicians everywhere.. Jazzmaster — The Fender Jazzmaster was designed in the late 1950s for jazz players but quickly found fame in surf, alternative, and indie rock. Its offset body offers great comfort when seated, while the unique floating tremolo and wide single-coil pickups create warm, chimey tones with plenty of character. The rhythm and lead circuit switching opens up a world of tonal options. Loved by players who like to stand out — from surf pioneers to shoegaze icons — the Jazzmaster is all about individuality and feel.. Olympic. Paranormal.
