Ernie Ball is one of the most recognisable names in guitar and bass strings, known for its innovation, consistency, and bright, balanced tone. Founded in California in 1962, the company revolutionised the guitar world with the introduction of custom-gauge strings, making instruments easier to play and more expressive. The iconic Slinky string range has become a global standard, trusted by artists from Eric Clapton and Jimmy Page to John Mayer and Metallica. Beyond strings, Ernie Ball also produces accessories, pedals, and Music Man instruments, all crafted with the same dedication to quality and performance that define the brand’s legacy.